The Indian market for hand towels is expected to increase from $3.22 billion in 2023 to $3.42 billion in 2024
The Indian market for hand towels is projected to see steady growth, increasing from $3.22 billion in 2023 to $3.42 billion in 2024. This growth is attributed to several key factors:
Increased Hygiene Awareness: Growing health awareness and hygiene consciousness among consumers, especially post-pandemic, is driving the demand for hand towels in both households and commercial sectors.
Rising Disposable Incomes: With an expanding middle class and higher disposable incomes, consumers are opting for premium quality towels, contributing to market growth.
Growing Hospitality and Tourism Sectors: The revival of the hospitality, tourism, and healthcare industries in India is boosting demand for hand towels, particularly in hotels, resorts, and hospitals.
Retail Expansion: With the expansion of retail chains and e-commerce platforms, there is greater accessibility to various towel brands and types, enhancing market growth.
Product Innovations: Manufacturers are focusing on the introduction of diverse products, including eco-friendly towels, which are gaining popularity due to their sustainability features.
