NJB Expands Bengal’s Export of Sustainable Jute Products Worldwide
The National Jute Board (NJB) is spearheading efforts to expand the global export of sustainable jute products from Bengal, reinforcing India’s position as a leader in eco-friendly materials. With rising global demand for biodegradable and sustainable alternatives, jute products such as shopping bags, carpets, and furnishings are finding a larger audience, particularly in Europe and North America. Bengal, the hub of India’s jute production, is at the forefront of this green revolution, leveraging its skilled workforce and traditional expertise in jute manufacturing.
The NJB has implemented initiatives such as market linkages, design innovation, and promotional campaigns to boost exports. The board also focuses on diversified jute products (DJPs), targeting industries like fashion, packaging, and home décor. These efforts align with India’s commitment to sustainable development goals (SDGs) and promote the use of jute as a viable alternative to plastics.
With its inherent qualities of strength, durability, and eco-friendliness, jute is not just a sustainable material but also a symbol of India’s rich heritage and craftsmanship. The NJB’s initiatives aim to double India’s jute exports in the coming years, ensuring that Bengal continues to play a pivotal role in the global green economy.
