Faherty, Alternew to enhance retail experience

Seeing our vision at Alternew come to life with Faherty Brand—bringing tech-enabled tailor matching to retail—feels like a huge step toward a more sustainable, customer-centric fashion industry.

Our pilot is launching next week, making it easier than ever for customers to get the perfect fit knowing the brand has their back.

• Brands and retail leaders looking to turn their after-sales slump into a profit driving experience with alterations and repairs, increasing customer loyalty and LTV.
• Investors passionate about tech-driven circularity solutions and modernizing and antiquated, fragmented industry (Like Opentable did for restaurants).
• Anyone championing a smarter, more sustainable fashion system.This is what innovation in fashion looks like—not just new products, but new business models that drive profit, retention, and impact.

We’ve been working closely with the staff, and they are excited about this new addition because it allows them to form a deeper connection with shoppers,” Rhodes said.